Calories to the Body, Profit to the Organization 🍎

Here’s a way I’ve been thinking about profit in an organization: Profit serves the mission in the same way eating food serves the body.

Let’s separate the fuel from the mission. Running an org requires dollars in the way a body requires calories. It’s absolutely essential, but the purpose of our organizations shouldn't be about obtaining dollars any more than the purpose of our lives should be about obtaining calories.

Here’s to a balanced diet. Let purpose be the cause; let the profit follow.

With love, Jordan